PRIVACY
POLICY

Our website address is https://rockemergency.com. We provide emergency restoration services across our operating regions. This Privacy Policy explains what data we collect, how we use it, and your rights as a visitor.

Information you give us. When you send a form, we receive your name, phone number, email address, property address, the service you need and anything else you type. If you apply for a job, we receive the details in your application.

Phone calls. When you call a number shown on this site or in our ads, our call-tracking provider receives your phone number, the time and length of the call, and the page or ad that led to it.

Information collected automatically. When you visit, we and the tools listed under Cookies and Tracking Tools collect the pages you view, the website or ad that brought you here, ad click identifiers (such as Google's gclid), the search keyword and approximate location reported by the ad platform, your device and browser type, your IP address, and cookie or similar identifiers.

Comments are disabled on our website. If comments are enabled in the future, WordPress will collect the information entered into the comment form along with the visitor's IP address and browser user agent to support spam detection.

This site uses cookies, tracking pixels and your browser's local storage. Some keep the site working. Others measure visits and our advertising, and some of those identify your browser or device. We use:

• Google Analytics 4 and Google Ads (Google LLC) to count visits and measure which ads lead to calls and service requests; Google may also use this data to show our ads.
• Meta Pixel (Meta Platforms, Inc.) to measure visits from Facebook and Instagram ads; Meta may use it to show you our ads.
• OpenAI ads measurement (OpenAI) to measure visits, and taps on our phone number, from ads we run with OpenAI.
• CallRail to show a tracking phone number, with cookies that keep the same number during your visit and record the pages you view and how you arrived, so a call can be matched to the ad or page that led to it.
• Vercel Web Analytics and Speed Insights to count page views and measure how fast pages load.
• Our own site: when you arrive from an ad, we save the ad click identifier, keyword and campaign details in your browser for up to 90 days so they can be attached to a request you send us.

You can block or delete cookies and site data in your browser settings; the site still works without them. You can turn off Google ad personalization at myadcenter.google.com, opt out of Google Analytics with Google's add-on at tools.google.com/dlpage/gaoptout, and change your ad settings in your Facebook or Instagram account.

We use what you enter in a form to contact you about your request, arrange and carry out the work, keep job records, and measure which of our ads lead to requests (see How We Measure Our Ads).

Forms are delivered to our team by email through our email provider, Resend. With each form we also receive the page you sent it from, your IP address and the ad details described under Cookies and Tracking Tools.

We tell Google and other ad platforms when one of their ads led to a call, a form request or a booked job, so they can report results and improve our ads. This can include the ad click identifier, the time of the call or request, the length of the call, and the caller's phone number.

When we or our call-tracking provider report a call, form request or booked job to Google, we may also send your phone number and email address in hashed form (turned into a code that does not show the original) through Google's enhanced conversions and conversion uploads, so Google can match it to an ad click.

We do not sell your personal information for money.

Our site may use embedded content such as maps, videos, or scheduling widgets. Embedded content from other websites behaves the same way as if you visited those websites directly. These third parties may collect data, use cookies, or monitor your interaction with their content.

Rock Emergency Services INC sends text message updates and responses to emergency restoration customers about pricing and products offered at https://rockemergency.com.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. We respect your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We won't share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This policy applies to your use of the Text Message Service and doesn't modify our general Privacy Policy, which may govern our relationship with you in other contexts.

Form submissions are kept for as long as needed to respond to your inquiry and manage ongoing projects. If the inquiry does not lead to active service, the information may be deleted after internal review.

Information used for administrative, legal, or security purposes may be retained as required by law.

If you have submitted a form or communicated with us, you can request an exported file of the personal data we hold about you. You can also request that we erase your personal data. This does not include data we must keep for administrative, legal, or security purposes.

We share personal information only with: (1) service providers that run our website, email, phones and ads for us: Vercel, Resend, CallRail, Google, Meta and OpenAI, as described above; (2) your insurance company or adjuster when we bill or document your claim, or someone you name to act for you; (3) government authorities or others when the law requires it or to protect our rights. Mobile numbers given for text messages are handled as described under Text Messaging Consent.

If you have privacy related questions or requests, contact us at kg@rockemergency.com or by calling 585-501-3606.